Launchmetrics
10 years as VP Product Design, scaling the design org and serving as acting PM for 5 products. Contributed to growth from early stage through $40M revenue and 2024 acquisition by Lectra.
2015–2025
About
Strategy meets design.
I lead product work in environments where complexity is growing. I align strategy, execution, and experience so teams can scale without losing clarity.
I’ve transformed my workflow to be fully AI-native with more robust planning, designing, prototyping, and building with AI tooling. I’ve also built and shipped my own AI products, so I understand how to harness AI as part of a product strategy.
I’ve worked across multi-product ecosystems and enterprise customer bases, helping organizations strengthen foundations, expand use cases, and build systems that support long-term growth.
Download ResumeHow I Help
- Define product strategy for AI-native products
- Turn ambiguous product spaces into scalable foundations
- Evolve single-use tools into enterprise platforms
- Align product, design, and engineering around long-term vision
- Expand revenue through new use cases and system thinking
Tools & Stack
What I work with.
Daily Stack
Claude Code
VS Code
GitHub
Vercel
Obsidian
Notion
Granola
paper.design
Claude Code
VS Code
GitHub
Vercel
Obsidian
Notion
Granola
paper.design
Also Proficient
Figma
Miro
Adobe CC
Weavy.ai
Jira
ProductBoard
Trello
Linear
Looker Studio
FullStory
Airtable
Google Sheets
Excel
Cursor
Codex
Zapier
Figma
Miro
Adobe CC
Weavy.ai
Jira
ProductBoard
Trello
Linear
Looker Studio
FullStory
Airtable
Google Sheets
Excel
Cursor
Codex
Zapier
Core Principles
How I work.
01
Deep ownership
I’m mission-driven and take full responsibility for the outcome. I’m willing to execute on every aspect needed for success. That might mean reframing the problem, writing the spec, rallying the team, making the tough call, or rolling up my sleeves.
02
Dream big, ship focused
When stakes are high or a decision could shape the system long term, I start with the full picture. Then I cut back to the smallest step that creates real value and tells us something fast.
03
Built on empathy
Deep empathy is essential to making strong product decisions. I take time understanding people’s environment, constraints, objectives, and friction points so their context becomes second nature. That's what lets me make strong calls without hesitation.
04
Clarity comes from action
When priorities or outcomes feel uncertain, I start with explicit assumptions, make thoughtful moves, and let real progress reveal what truly matters. Clarity comes from informed progress, not exhaustive upfront certainty.
Selected Work
Building products that scale.
CleverFi
Fractional Head of Product for a platform eliminating Wi-Fi friction across residential, hospitality, travel, and retail environments. Defining product vision, GTM strategy, and north star metrics.
2025–PresentFashion GPS
Early-stage hire and sole designer during critical growth phase. Owned end-to-end UX across the core platform, defined foundational workflows, and grew the design function ahead of merger.
2012–2015Design System
Launched and evolved design system from basic component library to 1000+ components adopted across 5 product lines—establishing scalable foundations without a dedicated team.
Leadership
What I'm Building
Musings, Projects & Experiments
From Input to Inference: How AI Is Shifting My Design Instincts
AI isn't changing the principle of good design. It's changing how much of the work the product can take on for the user.
The Gap Between "I Have an Idea" and "I Made a Thing" Just Closed
A 3-day saga of vibecoding, product thinking I didn't expect to do, and shipping Mise.
Mise — AI Tab Organizer
An AI-powered Chrome extension that groups open tabs by task context so you can stop drowning in browser chaos.
Claude Surfaces Map
An interactive map of Claude's UI surfaces — every context, entry point, and interface in one place.